Feature/Event Case Study - Moonlight Fest
UX Design · Festival System · Prototyping · Monetization
Designed a seasonal festival experience for Prodigy, improving how players discover, understand, and progress through a circus-themed Lunar New Year event built on an existing LiveOps system. Focused on clarifying onboarding, progression visibility, and interaction flow to reduce cognitive load and improve readability for younger users.
Problem
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Players didn’t always recognize festival entry
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Progression and narrative flow were unclear
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Event UX lacked guidance for younger users
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Membership value wasn’t clearly integrated into experience
Solutions
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Designed festival onboarding + awareness flow
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Built guided progression system for story delivery
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Iterated UX through sketches and prototype testing
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Contributed to Moon Gate monetization feature
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Improved usability across event screens
How I Worked
Flow design
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Defined festival entry + progression structure through sketches
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Identified what could be validated through Qualitative and Quantitative data.
Prototype validation
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Identified user profile to test ( High and low tenure players, Grades 3 to 5)
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Tested improved festival flow for clarity and usability through Interviews made by the UX Research team
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Iterated based on user understanding and friction points
UX refinement
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Improved hierarchy, clarity, and interaction states across UI
Monetization integration: Moon Gate
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Designed membership touchpoint within festival progression
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Aligned monetization with engagement moments instead of separation
Impact
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Clearer festival onboarding and progression flow
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Improved readability of narrative structure for younger players
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Validated UX improvements through prototype testing
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Increased engagement with membership feature during event period
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Established reusable patterns for future festival design
Result
Turned a flexible festival framework into a guided, readable, and monetization-aware experience that improved player understa
Related Case Study
This Event was built using another System Design. Check related case studies to learn more!