Feature/Event Case Study - Moonlight Fest
UX Design · Festival System · Prototyping · Monetization
Designed a seasonal festival experience for Prodigy, improving how players discover, understand, and progress through a circus-themed Lunar New Year event built on an existing festival system.
Problem
-
Players didn’t always recognize festival entry
-
Progression and narrative flow were unclear
-
Event UX lacked guidance for younger users
-
Membership value wasn’t clearly integrated into experience
What I Did
-
Designed festival onboarding + awareness flow
-
Built guided progression system for story delivery
-
Iterated UX through sketches and prototype testing
-
Contributed to Moon Gate monetization feature
-
Improved usability across event screens
How I Worked
Flow design
-
Defined festival entry + progression structure through sketches
-
Identified what could be validated through Qualitative and Quantitative data.
Prototype validation
-
Identified user profile to test ( High and low tenure players, Grades 3 to 5)
-
Tested improved festival flow for clarity and usability through Interviews made by the UX Research team
-
Iterated based on user understanding and friction points
UX refinement
-
Improved hierarchy, clarity, and interaction states across UI
Monetization integration — Moon Gate
-
Designed membership touchpoint within festival progression
-
Aligned monetization with engagement moments instead of separation
Impact
-
Clearer festival onboarding and progression flow
-
Improved readability of narrative structure for younger players
-
Validated UX improvements through prototype testing
-
Increased engagement with membership feature during event period
-
Established reusable patterns for future festival design
Result
Turned a flexible festival framework into a guided, readable, and monetization-aware experience that improved player understa
Related Case Study
This Event was built using another System Design. Check related case studies to learn more!