Moonlight Fest UX - User Case

Moonlight Fest was a brand-new seasonal event and the first festival of its kind in Prodigy. Built on the existing modular framework, it introduced a Lunar New Year–themed experience, a new narrative, a revised story progression structure, and Moon Gate -which leads to member-exclusive content such and Members only quests.

The goal was to create a clearer, more guided festival experience tailored to younger players.

Product: Prodigy Game, Desktop & Mobile

Audience: Children aged 7–12

Role: Senior Game & UI Artist (UX-focused)

Scope: Feature UX, UI systems, narrative alignment, implementation

Problem

Previous festivals revealed recurring UX challenges:

Players struggled to understand where to go next
Rewards and progression were frequently missed
Too many options led to disengagement, especially for younger users
Member value wasn’t always clear or contextualized

Moonlight Fest aimed to reduce cognitive load while improving discoverability and engagement.

Key UX Challenges

Designing a multi-step event without an established player mental model
Teaching progression without heavy text or long timers
Making rewards visible and motivating
Integrating premium content without disrupting flow

Design Solutions

Festival Guidance System

I designed a guidance layer within Lamplight Town that surfaced next steps directly in-context, using visual cues and progressive sequencing to reduce overwhelm and reinforce learning through action.

Moon Gate (Member Experience)

The Moon Gate acted as a strong visual anchor for member-exclusive content. By embedding it naturally into progression, membership value felt integrated rather than interruptive.

FTUE Through Narrative

A lightweight onboarding flow was integrated into the story. Instead of relying on instructional text, players were encouraged to act immediately — claiming rewards and progressing hands-on.

UX research informed this approach:

Children often ignore “days left” messaging
Immediate feedback increases comprehension
Action-based learning outperforms passive explanation

Outcomes & Learnings

Clear guidance improved player confidence and engagement
Linear task presentation reduced cognitive overload
Strong visual feedback increased reward awareness
Embedded premium content felt more approachable
Established a clearer UX foundation for future festivals

Implementation Note

Due to late-stage scope changes, not all UI refinements shipped. The playthrough reflects the live implementation, followed by wireframes representing the intended UX direction.